Fill your walk, ride & run with more teams, more participants, more dollars raised
Hutchison Media, together with our digital partner LeadSmith, builds and runs the advertising that grows event registrations for peer-to-peer nonprofits — so your team can focus on the mission, not the media buy.
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Built for Executive Directors and Marketing & Communications teams
You know the registration goal. You know the event date isn't moving. What you may not have is the paid-media horsepower to hit the number on time. Sound familiar?
- Registrations plateauing year over year
- Ad spend going out with no clear line to dollars raised
- A lean team already stretched across the whole event
Every dollar of your advertising budget should return teams, participants, and donations you can measure. When it doesn't, the shortfall lands on your event total. That's the gap we close.
Everything your event campaign needs
A full-service agency and its digital wing under one roof — from creative production to paid media to reporting, built around your fundraising calendar.
Recruitment Advertising
Paid social, search, and display built to sign up new team captains and participants — the top of your fundraising funnel, done right.
Registration & Retargeting
Convert interested visitors into registered participants, then re-engage lapsed and past-year supporters to rebuild your teams.
Creative & Video Production
A full in-house video and design team — resize national creative to spec, cut testimonials into ad-ready formats, and build landing pages that feed your walk page.
Organic Social
Optional support to post, respond, and create organic content for your chapters — keeping momentum going between paid pushes.
Reporting Tied to Dollars Raised
Clear reporting that connects spend to registrations and revenue — so you can defend the budget to your board with confidence.
We specialize in peer-to-peer
Walk, ride, and run events aren't a side line for us — they're the work we're known for. We speak the language of team captains, matching gifts, and fundraising minimums, and we've delivered for organizations that look a lot like yours.
What a specialized partner changes
We track return on both registrations and donations — teams signed up, participants registered, and dollars raised.
*Illustrative result from a past peer-to-peer walk campaign. Reported figures are typically lower than true performance, since a meaningful share of participants opt out of ad tracking. Past results do not guarantee future performance.
How Hutchison Media works in 3 easy steps
A streamlined process built around your event calendar, not a generic media plan.
Goals & Calendar
We start with your registration target, event date, and past-year data, then map spend to the moments that matter most.
Launch & Optimize
We build the campaigns across the right channels and refine continuously as registrations come in.
Report & Grow
You get clear reporting tied to dollars raised — and a stronger baseline for next year's event.
Why nonprofits choose Hutchison Media
A media partner that understands fundraising, not just clicks.
Proven in peer-to-peer
Founded in 1981 and trusted by organizations like AIDS Walk, The Buck Fifty, Big Brothers Big Sisters, and the Alzheimer's Association — we know this category cold.
Traditional reach, digital precision
Hutchison Media brings decades of full-service advertising — from radio and TV to billboards — while our digital partner LeadSmith runs the Meta and search campaigns that drive registrations.
Accountable to your goal
Your registration target and dollars raised are the scoreboard. We plan, buy, and report against them — and we make the numbers easy to bring to your board.
Built to be streamlined
One ad account governs all your chapter pages, and a shared tracking pixel lets every walk learn from the others. Less to manage on your end, better results across the board.
Let's grow your teams, participants & dollars raised
Book a complimentary consultation and we'll walk through your event goals and where paid media can move the number.
Tell us about your event
Share a few details and we'll come to the call ready to talk specifics — your registration goal, timeline, and where advertising fits. No obligation, no pitch deck of fluff.